Creative Director

March 10th, 2011: As seen on This Must Be The Fan (PDF)

Tapping Austin’s annual SXSW in its 24th year (2011), I served as creative director to a supergroup of ten photographers and writers, myself included, to cover the thousands of bands that descend upon Texas in March, officially and unofficially.

Aimed at the spirit of self-publishing a tangible magazine and book, while showcasing a fringe style of journalism more reliant on what it means to be a fan and budding musician, as opposed to the “first three no flash” ways of the current day press machine, This Must Be the Fan was successfully funded via Kickstarter.